(Google Ads is one of the most powerful platforms to create PPC ads and grow your business)

Running a business is not easy in today’s digital landscape. These days, most companies are online. The race of digitalisation becomes vast as more prominent companies, like Amazon and Flipkart, implement new marketing strategies and fuel their advertising.

Advertising is a critical part of a business strategy. The contest to rank the top on Google is highly competitive. Many companies try to position themselves at the top of search engines, but a few win the race.

Even with excellent SEO, reaching the top of Google can take years. That’s where the paid advertisement (PPC) comes in. PPC is an effective online advertising strategy to improve a business’s ranking and reach. In today’s digital world, Google Ads is one of the most critical PPC platforms that helps companies reach large numbers of customers and increase brand value. Online advertising with Google Ads can bring the desired results compared to other methods.

However, as a beginner, you need to learn to effectively incorporate Google Ads to maximise your returns and get the most out of PPC.

Firstly, let’s talk about what Google Ads is. 

What is Google Ads?

Google Ads
Google Ads

Google Ads is a powerful PPC advertising tool created and owned by Google. It is one of the most popular and widely used advertising tools, helping a million businesses reach new customers and increase brand value and sales. Companies can create targeted ads using Google Ads and get a broad range of customers.

Whenever you search for something on Google using specific keywords, numerous results appear, including the websites that rank at the top. However, all those sites appear at the top because of effective SEO practices, but some of them executed paid advertisements. The most common type of Ads that appear at the top of the search engine. Many types of Google Ads are used to educate and target different audiences.

Search ads

Search ads are the most common types of ads that appear on Google. These ads are created to target specific keywords that people search on Google. Advertisers use search ads to appear higher on search engine and reach customers when they are looking to buy certain products.

Display ads

Display ads are advertising presented by combining texts, images, and URLs that link to a landing page. They can be text, images, or videos to attract customers and promote products. Google display ads help to reach approximately 90 % of customers and promote products and services. Use search and display ads together effectively to get the soundest results.

Shopping ads

Shopping ads are run to display products to help them reach potential customers when they search for them on Google. Businesses link product lists using shopping advertisements and Google Shows when someone searches for them. Users can buy directly by clicking the ads or visiting the product page for more information. These ads are better for effectively marketing your product and helping it reach a broader audience.

YouTube’s ads

As the name suggests, YouTube ads are mainly designed for YouTube. Google owns YouTube, and using Google Ads helps businesses to reach different audiences. Numerous types of YouTube ads are shown in different parts of the YouTube videos. YouTube has a huge fanbase, which is helpful for businesses to reach different audiences based on demographics, interests, and online behaviours. Advertisers can track the performance of these ads using analytics and make changes if the ad is not generating effective results.

Advantage of Google Ads

Google has several advantages when it comes to implementing effective marketing strategies and advertising your business online. It offers everything from brand awareness to increased sales and earnings.

Precise Targeting

Google Ads allows targeting specific, which business owners use to benefit a specific range of customers. Businesses can choose their target audience based on location, age, keywords and more. With Google Ads, they can also decide when they want to display the ads to their targeted audience.

Pay only for the Results

One of the most useful advantages of Google Ads is that you can pay only for the results. With Ads, Businesses pay only for the clicks and not only for the impressions.

How to set up Google Ads in easier steps

Establish your foundation

When you’re thinking of setting up your account, first understand your audience and goals. Define everything, whether you opt for Google Ads for lead generation, brand building, or increasing awareness. The second important thing is to understand your audience. You should know what your ideal customers are looking for, their interests and more.

Open a Google Ads account

To start with Google Ads, you must first create a Ads account:

  1. Go to the Google Ads website and click the Create account option.
  2. Sign up for your previous account or create a new one.
  3. Enter your business, website URL, and billing details to create your Ads account. Once you created your Ads account, you can launch your campaign.
  4. Choose from the search and display ads.

Afterwards, you can decide your campaign’s name, budget, location, and more.

Find relevant keywords

Finding relevant keys is critical to show your business to the right audience. Advertisers use Google Ads by bidding on keywords pertinent to their business and helping them appear on search results. Many keyword tools on the market can help you find checklists of keywords relevant to the market.

Create your campaign

You can create your campaign once you find the relevant keywords to put on your ads. To make your campaign on Google Ads, pick your campaign type. Then, schedule your ad and select the location and language. Once you finish these steps, you can add keywords and determine your bidding strategy and budget.

Tips for Creating Winning Google Ads

Focus on headlines

The first and most significant thing when creating Ads is an attractive headline to maximise your ad potential. The appealing ad you create for Google will mix it up to develop relevant results.

Test & experiment

No matter how good an ad you create, it will not bring the same results after a certain point. However, you can improve those ads by A/B testing. Apply A/B testing every time you opt for a campaign. Also, experiment with ads, copy, and visuals.

Clear CTA

A clear CTA is highly critical to bring conversion. Keep your CTA clear and simple so that viewers can understand and take action. Also, create your CTA for the specific context and target audience to bring the maximum conversion. You can make your CTA stand out by combining the different texts, colours, and buttons to draw the viewer’s attention.

Use all the available attributes

While it may sound ineffective, it can actually make a difference in your PPC advertising. If you add all the attributes like callouts and site links, you can make your ads better than others. By effectively incorporating headlines, descriptions, callouts, and site links, you can increase the effectiveness of your ads.

Final words

PPC Ads can be highly effective in driving traffic to your site. With the essential guide we have provided, you can effectively set up your first campaign and make impressive results. However, if you have yet to use it smartly, the platform can cost a lot of money. The best thing you can do is optimise your ads occasionally for more satisfactory performance.