A landing page can boost the conversion rate of your WordPress site by persuading visitors to make the required action, such as subscribing to a newsletter, purchasing a product, or signing up for a website. Even though landing pages typically convert, using components like photos or social proof may help you convert visitors into customers. In this article, we’ll go through some quick guides that will help you to create a landing page in WordPress. Therefore go through the following article.

What is a Landing Page in WordPress?

The purpose of creating a landing page in WordPress is to get visitors’ contact details in exchange for some offers. The WordPress landing page works for the same purpose. A landing page is not the same as the website home page. There is no mistake unlike others to think of them both as the same.

When users visit your WordPress site, they first land on the homepage. This page often includes details about your company or industry, such as your company name (if applicable), pertinent photographs, and connections to additional product pages or website content. But visitors may be drawn to and encouraged to stay on your WordPress site by your homepage. Landing pages are created to gather visitor data and turn it into business leads.

Why Use a Landing Page in WordPress?

An exclusive page where you can advertise your goods or services is a landing page. You can easily convert website visitors into buyers and subscribers if your landing page is compelling. A landing page’s sole objective is to persuade visitors to take some sort of action. It includes the following actions:

  • Purchasing your goods
  • I signed up for your email list
  • writing a favorable review
  • opening a profile on your website
  • even more

The following are a few unusual ways landing pages can be useful to you:

  • You may focus on enticing visitors to take an action by eliminating pointless distractions with a landing page.
  • Using images, videos, testimonials, and other elements on landing pages enables you to draw visitors’ interest and turn them into buyers or subscribers.
  • Also, you may use your landing page to generate hundreds of new leads and expand your email list.
  • You have more room to explain how your product or service can benefit your visitors because you’re just concentrating on 1 subject at a time.

When to Use a Landing Page

So far you learn about what a WordPress landing page is and why people use it. Under the following section of the article read when you can take full advantage of landing pages. Therefore here are some of the best practices for landing pages.

Newsletter Signup

You may connect with your customers more successfully with the aid of newsletter signups. Your visitors can join your mailing list by visiting a landing page specifically designed for that purpose. Make your message simple and compelling while avoiding any overwriting. To draw visitors, your headlines should be brief but compelling.

Event Registration

You can advertise future events, conferences, community gatherings, etc. on a landing page for event registration. To increase ticket sales and registrations, your landing page forms should be simple to use and understand. To add a sense of urgency, include a countdown clock.

Coming Soon Pages

With the help of a WordPress landing page, you can create a page for your coming soon landing page. For instance, a new website, product, or service will help you generate enthusiasm for your business and draw in potential customers. Your coming soon page will be optimized by including a social media link and using a clear call to action.

Feedback

Whichever industry you are in, if you are serving your customers, then you should care about what they have to say. You need its input/opinion for that. Provide an online form that provides your website visitors with value in exchange for their comments and thoughts. You can also offer discount codes as a standard thank-you for visitor participation.

WordPress Landing Page Creation Guide

You have a few choices here: Change and replace essential components in an existing theme to serve as your landing page, or use a plugin to speed up the page-building process. You’ve read up to this point about what a WordPress landing page is and how to use it. Learn how to construct your own landing page with WordPress in the section below.

1. Pick up a theme

To select the theme of your preference go to “My Site” under it you will find an option for “Design”. Click on the “Themes” options under it. This way you will get some free-to-use themes or you can download or install new themes of your liking. Click on the three. You may now activate the theme by clicking the three dots next to its name. Once this phase is done later come widgets and page templates to create a good landing page.

2. Delete unnecessary content

Your landing page should be straightforward, therefore the next step is to delete superfluous posts and pages. When you click “My Site,” another “Site” choice will appear; select it to continue. You can click the “Pages” option there. Now select any page that you want to delete from your landing page by clicking on its three-dot icon. When you select the trash icon, the item will be deleted from the page.

3. Set a static homepage

You can make a page your static homepage by selecting it using the three dots adjacent to it. Instead of being identical to your standard homepage, this makes sure that your personalized landing page is displayed. When visitors click through from your main WordPress site, they arrive here.

4. Customize your page

Click on the “Edit” options on the page. There you will find three dots, click on it there you will see multiple editors options. From there you can have access to multiple images, contact forms, texts, call-to-actions, etc options.

5. Go live

Here comes the last and final step of your WordPress landing page. Go to the “update” option and publish your page. Now you can link it to your main WordPress site.

With a WordPress theme, create a landing page

Installing WordPress themes is one option if you do not wish to use plugin approaches. By doing this, you can alter the structure and appearance of a WordPress landing page without altering its theme. Nevertheless, not all WordPress themes offer templates for landing pages. In light of this, we suggest selecting one of the free WordPress themes from the list below:

1. Add a New Page

To create a new WordPress page, adhere to these steps and you will be able to find new themes under your WordPress dashboard.

  • Go under the option of “Add New” under Appearance > Themes.
  • Pick a WordPress theme, then activate it.
  • Once your theme is configured, it’s time to create a landing page. Click “Add New” under the “Pages” section to add a new page.
  • You will get a blank page after following these steps. Now you can have this page with a unique title as per a landing page.

2. Create a Static Homepage on the Landing Page.

Once you have finished creating a blank page, you must now begin working on it. The task is to build a new static home page. Do not forget that this is not your normal homepage. Visitors will be sure to land on the static page as they browse your website.

From the Homepage drop-down box. Open Settings and click on the “Reading” options. Choose the name of the page you generated for the landing page. Click Save Changes after that.

After saving it, go to “Appearance” and click on “Customize”. Here you will find options that will help you to modify the landing page theme. You can change the colors, header, layout, buttons, and backgrounds of your website using the available editing options.

3. Use the WordPress Editor to Modify the Landing Page.

You have so far learned how to use the WordPress Gutenberg editor to customize your landing page. Now, click on the “+ box” options to find all the available blocks to design your landing page. Using the search box, locate the block you wish to use, then click on it to add it.

After adding the block, you may update it using the sidebar’s Block tab or by clicking the three vertical dots to the right of the block. Use the Media & Text block, which has a two-column layout, for instance, to add your products along with their descriptions to your landing page.

4. Hit Publish

If you have followed all the mentioned steps so far then you might have results. If you are satisfied with your results then preview them once. And it’s time to publish it, therefore on the top right corner of the screen, you will find a Publish option. Click on it and your work is published.

Guide to Creating a Landing Page Manually

Using a page template is the last strategy for making a landing page in WordPress. To create unique landing pages from scratch, keep in mind that some coding knowledge is required. When you require greater landing page design flexibility and customization possibilities, we advise using the manual approach. It’s ideal, for instance, to design a landing page for a dedicated domain.

The creation of a unique landing page template from pre-existing WordPress themes is demonstrated in this step-by-step tutorial.

1 Create a Child Theme

Making a child theme will enable you to alter the theme without affecting its fundamental functionality, which is crucial for making a unique WordPress page template. You can come with drag-and-drop landing page templates which interest lots of customers/visitors.

To develop a child theme for this technique, we will take advantage of Hostinger’s File Manager. Remember that the procedure necessitates some familiarity with HTML, CSS, and PHP.

  • Click on the File Manager in hPanel once it is open.
  • Click “wp-content” in the “Public HTML section” once it is open.
  • Fill in the name of your “Child theme” by clicking on “Themes” in the upper right corner of the screen.

2. Modification of  style.css File

You must first generate a new style.css file before you can construct your own manual landing page. This new stylesheet will be located in your child’s theme folder. It stands to reason that if you are moving on to creating a WordPress landing page, you probably already know how to code. These lines of code provide the child theme’s name and parent theme, among other fundamental details. Thus, once you complete this work, you can use your coding talents. Choose a parent theme, save your work, and then you may shut it down.

3. Create a functions.php File

Enqueuing the stylesheets for the parent and child themes comes next. Create a new file called functions and place it in the child theme’s folder. Add the methods to enqueue the parent theme’s stylesheet after beginning with an opening PHP tag. Your parent theme will load first, followed by your newly functional child theme.

4. Activate the Child Theme

You may already have a prepared child theme if you have followed the instructions up to this point. Now click Appearance in the WordPress admin panel. Click “Activate” after selecting the “Theme” option.

5. Build a New Custom Page

Your landing page can be built using a custom WordPress page template with a distinctive layout when the new theme has been activated. Create a new file called landing-page.php in the child theme’s folder to get started. Work on the coding portion can now be done. After that, modify the template’s name as necessary. Click Save and Close after that.

On your WordPress website, your new custom template will be accessible for selection from a menu in the sidebar whenever you modify or add a page. But, as we haven’t yet put any material into it, it will still be empty.

6. Customize the Landing Page With CSS

You can create a custom WordPress page template with a distinctive layout for your landing page after activating the new theme. Create a new file called landing-page.php in the child theme’s folder to get started. Work on the coding portion can now be done. After that, modify the template’s name as necessary. Click Save and Close after that.

On your WordPress website, your new custom template will be accessible for selection from a menu in the sidebar whenever you modify or add a page. But, as we haven’t yet put any material into it, it will still be empty. Go to “Appearance” and select “Theme File Editor” to update your page template and add code to it.

Making the Most of Landing Pages

On your WordPress site, landing pages offer a way to generate quantifiable leads. You may assess the effectiveness of your current marketing plan and call to action by monitoring the number of visitors who fill out the blanks on your landing page (CTA).

Let’s say visitors to your landing page frequently leave without entering their contact information. If so, you could not be providing the appropriate resource or adequately communicating the value proposition of your company. To get the most out of your landing page, use these recommended practices.

  • Sync up your goals: Marketing ad campaigns and CTAs on landing pages must be coordinated. A landing page should explicitly link to this result of your website’s advertisements. Mention achieving a specific objective or receiving a fantastic deal on specific goods.
  • Simple is best: The purpose of your landing page is to encourage user action, which necessitates keeping things straightforward. Use the fewest number of form fields possible and make sure visitors understand each step of the process to improve conversions.
  • Test repeatedly: Until you test something, you won’t know if it works. And test it once again. You may test your CTAs and the language on your landing pages by posting them online and keeping track of the outcomes. To find out exactly what works, keep note of the leads generated, then modify your page and try again.
  • Create an impact: Words are less powerful than images. Use eye-catching backgrounds and essential graphics to support your points without taking up too much space on the page.
  • Join social media: Make sure that the user reviews on your landing page are updated frequently to promote organic interest.

The Final Thought

A landing page is a crucial component of a WordPress website that raises consumer engagement and conversion rates. When building a WordPress landing page for the first time, utilize a plugin or theme. With the numerous capabilities offered by plugins and themes, you may expertly personalize and optimize your landing page. In the end, do not forget calls to action which increases engagement. We sincerely hope that this post has shown you how to build a landing page in WordPress. Please feel free to post a comment below if you have any additional queries.