A landing page can boost the conversion rate of your WordPress site by persuading visitors to take the required action, such as subscribing to a newsletter, purchasing a product, or signing up for a website. Even though landing pages typically convert, using components like photos or social proof may help you convert visitors into customers. In this article, we’ll go through some quick guides to help you create a landing page in WordPress. Therefore, go through the following article.

What is a Landing Page in WordPress?

Creating a landing page in WordPress aims to get visitors’ contact details in exchange for some offers. The WordPress landing page works for the same purpose. A landing page is not the same as the website home page. There is no mistake, unlike others, to think of them both as the same.

When users visit your WordPress site, they first land on the homepage. This page often includes details about your company or industry, such as your company name (if applicable), pertinent photographs, and connections to additional product pages or website content. However, visitors may be drawn to and encouraged to stay on your WordPress site by your homepage. Landing pages are created to gather visitor data and turn it into business leads.

Why Use a Landing Page in WordPress?

An exclusive page where you can advertise your goods or services is a landing page. If your landing page is compelling, you can easily convert website visitors into buyers and subscribers. A landing page’s sole objective is to persuade visitors to take some action. It includes the following actions:

  • Purchasing your goods
  • I signed up for your email list
  • writing a favourable review
  • opening a profile on your website
  • even more

The following are a few unusual ways landing pages can be helpful to you:

  • You may focus on enticing visitors to take action by eliminating pointless distractions with a landing page.
  • Using images, videos, testimonials, and other elements on landing pages can draw visitors’ attention and turn them into buyers or subscribers.
  • Also, you may use your landing page to generate hundreds of new leads and expand your email list.
  • You have more room to explain how your product or service can benefit your visitors because you’re just concentrating on one subject at a time.

When to Use a Landing Page

So far, you have learned about WordPress landing pages and why people use them. Under the following section of the article, read when you can take full advantage of landing pages. Therefore, here are some of the best practices for landing pages.

Newsletter Signup:

Newsletter signups can help you connect more successfully with your customers. Visitors can join your mailing list by visiting a landing page specifically designed for that purpose. Keep your message simple and compelling while avoiding overwriting. Your headlines should be brief but compelling to draw visitors.

Event Registration:

You can advertise future events, conferences, community gatherings, etc., on a landing page for event registration. Your landing page forms should be simple to use and understand to increase ticket sales and registrations. To add a sense of urgency, include a countdown clock.

Coming Soon Pages:

With the help of a WordPress landing page, you can create a page for your coming soon landing page. For instance, a new website, product, or service will help you generate enthusiasm for your business and draw in potential customers. Your coming soon page will be optimized by including a social media link and a clear call to action.


Whichever industry you are in, if you are serving your customers, you should care about what they say. You need its input/opinion for that. Provide an online form that gives your website visitors value in exchange for their comments and thoughts. You can also offer discount codes as a standard thank-you for visitor participation.

WordPress Landing Page Creation Guide

You have a few choices: Change and replace essential components in an existing theme to serve as your landing page, or use a plugin to speed up the page-building process. You’ve read up to this point about what a WordPress landing page is and how to use it. Learn how to construct your own landing page with WordPress in the section below.

1. Pick up a theme:

To select the theme of your preference, go to “My Site.” Under it, you will find an option for “Design.” Click on the “Themes” options under it. This way, you will get some free-to-use themes, or you can download or install new themes of your liking. Click on the three. You may now activate the theme by clicking the three dots next to its name. Once this phase is done, widgets and page templates will come later to create a good landing page.

2. Delete unnecessary content:

Your landing page should be straightforward; therefore, the next step is to delete superfluous posts and pages. When you click “My Site,” another “Site” choice will appear; select it to continue. You can click the “Pages” option there. Now, choose any page you want to delete from your landing page by clicking its three-dot icon. The item will be deleted from the page when you select the trash icon.

3. Set a static homepage:

You can make a page your static homepage by selecting it using the three dots adjacent to it. Instead of being identical to your standard homepage, this makes sure that your personalized landing page is displayed. When visitors click through from your leading WordPress site, they arrive here.

4. Customize your page:

Click on the “Edit” options on the page. There, you will find three dots; click, and you will see multiple editor options. You can access various images, contact forms, texts, call-to-actions, etc options.

5. Go live:

Here comes the last and final step of your WordPress landing page. Go to the “update” option and publish your page. Now, you can link it to your leading WordPress site.

With a WordPress theme, create a landing page.

Installing WordPress themes is one option if you do not wish to use plugin approaches. By doing this, you can alter the structure and appearance of a WordPress landing page without altering its theme. Nevertheless, not all WordPress themes offer templates for landing pages. In light of this, we suggest selecting one of the free WordPress themes from the list below:

1. Add a New Page:

To create a new WordPress page, adhere to these steps. You will then be able to find new themes under your WordPress dashboard.

  • Go under the option of “Add New” under Appearance > Themes.
  • Pick a WordPress theme, then activate it.
  • Once your theme is configured, you can create a landing page. Click “Add New” under the “Pages” section to add a new page.
  • After following these steps, you will get a blank page. You can now have this page with a unique title, as per a landing page.

2. Create a Static Homepage on the Landing Page:

You must begin working on a blank page once you have finished creating a blank page. The task is to build a new static home page. Do not forget that this is not your regular homepage. Visitors will be sure to land on the static page as they browse your website.

From the Homepage drop-down box. Open Settings and click on the “Reading” options. Choose the name of the page you generated for the landing page. Click Save Changes after that.

After saving it, go to “Appearance” and click on “Customize.” Here, you will find options to modify the landing page theme. You can change your website’s colours, header, layout, buttons, and backgrounds using the available editing options.

3. Use the WordPress Editor to Modify the Landing Page:

You have so far learned how to use the WordPress Gutenberg editor to customize your landing page. Now, click the “+ box” options to find all the blocks for designing your landing page. Using the search box, locate the block you wish to use, then click on it to add it.

After adding the block, you may update it using the sidebar’s Block tab or by clicking the three vertical dots to the right of the block. Use the Media & Text block, which has a two-column layout, for instance, to add your products and their descriptions to your landing page.

4. Hit Publish:

If you have followed all the mentioned steps so far, you might have results. If you are satisfied with your results, preview them once. It’s time to publish them. Therefore, at the top right corner of the screen, you will find a Publish option. Click on it, and your work is published.

Guide to Creating a Landing Page Manually

The last strategy for creating a landing page in WordPress is using a page template. Keep in mind that some coding knowledge is required to create unique landing pages from scratch. We advise using the manual approach when you require greater landing page design flexibility and customization possibilities. It’s ideal, for instance, to design a landing page for a dedicated domain.

The creation of a unique landing page template from pre-existing WordPress themes is demonstrated in this step-by-step tutorial.

1 Create a Child Theme:

Making a child theme will enable you to alter it without affecting its fundamental functionality, which is crucial for creating a unique WordPress page template. You can come with drag-and-drop landing page templates that interest many customers/visitors.

To develop a child theme for this technique, we will take advantage of Hostinger’s File Manager. Remember that the procedure necessitates some familiarity with HTML, CSS, and PHP.

  • Click on the File Manager in hPanel once it is open.
  • Click “wp-content” in the “Public HTML section” once it is open.
  • Fill in the name of your “Child theme” by clicking “Themes” in the upper right corner of the screen.

2. Modification of  style.css File:

Before constructing your manual landing page, You must generate a new style.css file. This new stylesheet will be located in your child’s theme folder. It stands to reason that if you are moving on to creating a WordPress landing page, you probably already know how to code. These lines of code provide the child theme’s name and parent theme, among other fundamental details. Thus, you can use your coding talents once you complete this work. Choose a parent theme, save your work, and then you may shut it down.

3. Create a functions.php File:

Enqueuing the stylesheets for the parent and child themes comes next. Create a new function file and place it in the child theme’s folder. Add the methods to enqueue the parent theme’s stylesheet after beginning with an opening PHP tag. Your parent theme will load first, followed by your newly functional child theme.

4. Activate the Child Theme:

You may already have a prepared child theme if you have followed the instructions up to this point. Now click Appearance in the WordPress admin panel. Click “Activate” after selecting the “Theme” option.

5. Build a New Custom Page:

When the new theme is activated, your landing page can be built using a custom WordPress template with a distinctive layout. To get started, create a new file called landing-page.php in the child theme’s folder. You can now work on the coding portion. After that, modify the template’s name as necessary. Click Save and Close.

On your WordPress website, your new custom template will be accessible for selection from a menu in the sidebar whenever you modify or add a page. But, as we haven’t yet put any material into it, it will still be empty.

6. Customize the Landing Page With CSS:

After activating the new theme, you can create a custom WordPress page template with a distinctive layout for your landing page. Create a new file called landing-page.php in the child theme’s folder to get started. Work on the coding portion can now be done. After that, modify the template’s name as necessary. Click Save and Close after that.

On your WordPress website, your new custom template will be accessible for selection from a menu in the sidebar whenever you modify or add a page. But, as we haven’t yet put any material into it, it will still be empty. Go to “Appearance” and select “Theme File Editor” to update your page template and add code.

Making the Most of Landing Pages

On your WordPress site, landing pages offer a way to generate quantifiable leads. You may assess the effectiveness of your current marketing plan and call to action by monitoring the number of visitors who fill out the blanks on your landing page (CTA).

Let’s say visitors to your landing page frequently leave without entering their contact information. If so, you may not be providing the appropriate resource or adequately communicating your company’s value proposition. To get the most out of your landing page, follow these recommended practices.

  • Sync up your goals: Marketing ad campaigns and CTAs on landing pages must be coordinated. A landing page should explicitly link to this result of your website’s advertisements. Mention achieving a specific objective or receiving a fantastic deal on particular goods.
  • Simple is best: Your landing page’s purpose is to encourage user action, so keep things straightforward. Use the fewest form fields possible and ensure visitors understand each step of the process to improve conversions.
  • Test repeatedly: You won’t know if something works until you test it. And test it once again. You may test your CTAs and the language on your landing pages by posting them online and keeping track of the outcomes. To find out exactly what works, note the generated leads, then modify your page and try again.
  • Create an impact: Words are less potent than images. Use eye-catching backgrounds and essential graphics to support your points without taking up too much space on the page.
  • Join social media: Update the user reviews on your landing page frequently to promote organic interest.

The Final Thought

A landing page is a crucial component of a WordPress website that raises consumer engagement and conversion rates. When building a WordPress landing page for the first time, utilize a plugin or theme. With the numerous capabilities offered by plugins and themes, you may expertly personalize and optimize your landing page. Ultimately, do not forget the calls to action, which increases engagement. We sincerely hope this post has shown you how to build a landing page in WordPress. Please feel free to post a comment below if you have any additional queries.