In the era of digitalization, every form you fill out or any question you answer on the web could be used as a lead. Almost all of us are well aware of affiliate marketing. It’s one of the most accessible and innovative methods of earning money.

Many influencers and digital creators work in this field. This online marketing technique boosts sales for the product owner while giving you, the affiliate, a chance to make money. Prelanders are one of the biggest aspects of affiliate marketing. If you are seeking deep knowledge about the topic, then give it a read until the end.

What Are Prelanders?

Prelanders are the best example of a mixture of an advertising campaign and a landing page. They are not landing pages containing explicit advertising or a call to action. Instead, prelanders are designed to warm up customers/buyers. They are a form of the conversion funnel that contributes to lead generation.

For instance, if you see an advertisement on any web page, when you click on the link, the pop-up page you get redirected to is pre-lander. It is designed to give explicit information about the product they clicked the association of.

A page needs to have these fundamental qualities to be checked as a pre-lander:

  • Aesthetically pleasing and trustworthy design that attracts users. Generally speaking, clean, professional aesthetics are preferred.
  • The more effectively you optimize your pre-lander, the more likely someone will wait for it to open and utilize it. Whatever you do, remember to optimize for mobile as well.
  • The user’s interaction with the page should be simple to follow and comprehend. Keep it simple and uncluttered. Remember that these pages are there to pique your visitors’ interest.
  • CTAs are the central part of your pre-lander. Your funnel should have CTAs at each stage. It raises the possibility that you will close a deal.

Why do we need pre-lander?

Once you know prelanders, let’s understand why pre-landers are essential.

  • They boost potential customers’ interest in the product and introduce new ones to the existence of such products.
  • Gives the viewers and customers detailed or brief information regarding the brand/product.
  • The easiest and most effective method to generate leads and create brand awareness.
  • Prelanders can also target untargeted traffic, which is one of the many benefits.

The Key Difference Between a Landing Page and a Pre-Lander

Prelanders and landing pages are equally critical to the success of your website. For your website to succeed, both prelanders and landing pages are essential. Landing pages are frequently employed to turn website visitors into leads and customers. In addition, leads from email marketing campaigns, surveys, or other types of marketing are commonly collected using prelanders.

Prelanders often have more features, while landing pages typically have fewer features and calls to action. For instance, a pre-lander can include multiple call-to-action buttons. In contrast, a standard landing page contains occasional product photographs and visuals. In addition, prelanders typically contain additional information about the supplied product or service and are longer than landing pages.

Prelanders may include a call to action targeted to a specific audience. A request that the visitor fills out a form to receive more information about the commodity or service. The visitor may not necessarily be required to submit a form to respond to a call to action on a landing page. Instead, it can instruct them to carry out a similar action to that described on the landing page. Just providing the visitor’s contact information or email address in exchange for a free sample is all that the website may ask of them.

Types of pre-landing pages for different verticals

There aren’t many options when it comes to types of pre-lander pages. However, creating an out-of-the-box pre-landing page is up to you. It is one of the ways to optimize your sales funnel that converts loyal customers. However, here are some common types of such pages:

Games:

These pages glorify gameplay. They help promote e-gaming platforms and their gadgets. Technically, they are all about gaming graphics, game sets, controllers, etc.

For instance, If you ever see a pre-lander page full of colorful screenshots and promotional templates related to video games or virtual games. Along with some promotional writing (related to branding). It is a single pre-lander page related to any gaming website or tool kit. You will most probably find clicks like “Play,” “Download Now,” or “Buy Now.”

Goods verticals:

These types of pre-landing pages are made to create brand/product awareness. It could be in the form of the success story of any product, client reviews, positive comments, etc. Creators have been creative, and now you can also see social media buttons linked to such pages. Technically speaking, it is a form of marketing through storytelling.

These pre-landing pages are nothing less than informative articles about some (brand’s) websites. These pre-landing pages are pretty helpful for customer engagement and lead generation. The buttons on the page encourage users to visit the manufacturer’s or supplier’s official website to place a purchase.

Gambling:

These types of pre-landing pages promote online money-making, also known as e-casinos. These are also a form of virtual gaming, but players buy their real money while playing. The prizes/rewards are also in the same form and can be converted into real currencies.

Such pre-landing pages are designed as online games. Once anyone registers, they get a welcome bonus. The scheme could differ on different platforms, but the goal is the same. Once you have a regular player, you can convert it into a lead.

Nutra:

If you have seen before-and-after pictures as testimonials of any product or brand on the pre-landing page, it’s a natural page. It mainly contains before-and-after photos, some client comments, and content related to product awareness, followed by doctors’ consultations.

It is the same as good vertical pre-landing pages. These are to create brand awareness in the market. This is why these pre-landers are mostly in articles or clients’ diaries. These stories are mostly related to general people and their life problems. This way, consumers get to connect to the product/brand more.

Sweepstakes:

The sole purpose of this pre-landing page is to convert visitors or potential customers into leads. These pages are based on the psychology of telling people that there’s no loss by filling up some forms. In fact, in return, they will get some prizes. These forms could be surveys or “answer a question to win” links.

Such pre-landing pages often pop up in the form of questionnaires. The pre-landing page button directs users to the landing page from such questions. Sweepstakes’ famous technique is the “spinning wheel” to win exciting prizes. Which is loved by most people as there is no harm in doing a fun activity.

Performance Boosters:

One of the widely used and seen pre-landers is performance boosters. We all have seen some “cleaners.” Per their claim, they are supposed to make your system work better by cleaning up junk. We all have seen these pop-ups where you might have seen warnings like: “Your machine is working too slowly.”

Some attempt to appear more technical and polished. It typically provides a few steps and identifies your device, for example, to give it more credibility. But, again, the goal is to prospects further down the sales funnel to generate more leads and sales.

Antivirus:

Another significant development in the history of computers and other electronics. They have long been heavily marketed through affiliate marketing. These techniques are remarkably comparable to performance boosters and sweeps. The alarm is usually followed by some beautiful features the software can offer you in these landers.

On the other hand, more aggressive advertising aims to frighten the customer into wanting to purchase the antivirus. Otherwise, something extremely horrible could happen. After identifying your device, they’ll offer you a warning with a countdown.

Pros and Cons

Knowing its pros and cons is the only way to fully understand the topic. Therefore, in this section of the article, we are compiling some pros and cons related to pre-lander.

Pros of pre-landers:

  • More fantastic CTRs and conversion rates
  • Captivates users
  • Users should be prepared and informed of the offer.
  • A more seamless transition enables you to pinpoint the advantages and limitations of your marketing plan.
  • Decreased bounce rates (of Landing pages)
  • They have great scalability.

Cons of pre-landers:

  • Before you settle on the optimal strategy, you’ll need to test a few different ones.
  • Making pre-landers could be challenging for a beginner.
  • Certain advertisers forbid utilizing such pages.

Are Pre-Landers Useful?

Pre-landers are excellent tools that can assist you in increasing conversions and pinpointing areas that need development. As a result, they are advised to be used whenever possible.

Not all advertisers, particularly those paying for advertising, can employ pre-landers. These limitations were implemented because some affiliates cheated by deceiving customers to increase conversion rates. It optimizes your marketing campaign to increase your conversion rate.

Even if this is regrettable, it is best to be vigilant and ensure that any ads you engage with accept pre-landers. In addition, make sure your pre-lander also uses high-quality components rather than dubious strategies.

How Can Pre-Landers Be Optimized?

Pre-landers require a few specific components to function correctly. Once you’ve mastered the fundamentals, you must optimize these elements further to maximize your pre-lander. Here are some suggestions to enhance your pages and get more from them.

Variations should be made and tested:

Testing and experimenting with new ideas are critical components of affiliate marketing. If you are looking for advancement, then experiment and improve constantly. Make several iterations of your pre-landers and test them one at a time. Use the information you learn from testing to improve each page. Create new varieties once you’ve gotten the most out of your current ones. Continue this until you discover a fantastic version that is profitable. Even then, though, keep making new ones.

Organize your creative efforts:

Due to the digital era, it is simple to share photographs. Apply this reasoning to your pre-landers. Showing the audience instead of explaining everything will be much more effective. Make eye-catching visuals that draw users in or graphically elucidate concepts. Display your goods or the lifestyle it enables people to live. Your creatives should be modified based on your target demographic and the tone you want to convey.

Justify and keep it short:

Making everything simple is a standard error among beginners. Their straightforward pre-lander transforms into a monster mashup of different lenders, sale pages, advertisements, etc. It is ineffective, will make others angry, and will require a lot of effort for nothing. Stay within the product you are promoting; keep your information pertinent. Overall, optimize your content marketing strategy to boost the ROI.

Focus on UI:

Any website should consider user inferences. This implies that you should spend some time and effort making a pre-lander. Your pre-landers should be clear to read and simple to navigate. The main goal is to sell the following products to the users.

Loading speed:

Your pre-landers must load quickly. The less time the page takes to load and appear, the lower your audience’s bounce rate. Also, make sure your pre-landing pages are mobile-friendly and optimized. This will help search engines rank your page.

CTAs:

They must be widely dispersed and simple to click. It’s even better if your consumer purchases your product before it hits the record label. Make sure to test out the different options to see how your audience reacts. Therefore, make sure your pre-lander includes a compelling and targeted call to action.

The Final Thought

In the digital marketing era, you do not want to lag anywhere in promoting your business/brand. A suitable form of marketing can help any business with its ROI. Affiliate marketing is indeed a crucial step in digital marketing. It also helps maximize the conversions generated by your marketing campaigns. Pre-lander is a prominent part of affiliate marketing. Therefore, I hope you learned everything about pre-lander and its types through this article.

FAQs

How to find a good pre-lander?

One can select from the pre-made landers or pre-landers provided by a partner or copy and change another person’s pre-lander. Users encountering different advertisements will receive the exact offers because such pages are not unique.

Here are a few more suggestions for those who will start working on their first pre-landers.

  • Employ the tried-and-true A/B testing method early on.
  • Make intriguing, enticing headlines.
  • Only upload high-quality images.
  • Ensure that the page is simple to browse.
  • CTAs are essential.
  • The speed of loading should be as quick as feasible.

What should I do if my pre-land doesn’t function properly?

Pre-landing pages don’t significantly boost conversion rates. However, here are some tips to help you improve their efficiency.

  • Ensure there are no technical issues and that it loads quickly.
  • Pay close attention to every aspect because local slang, data, or currency errors could impact conversion rates.
  • Make sure that any comments on your pre-landing page sound genuine and are all favourable if they are authentic.
  • Retargeting can help you take advantage of the opportunity to offer this person additional advertising in the future.
  • Make sure your page is targeted, appealing, and manageable.